One of the greatest things about beer is that there is such a wide variety of styles available. There are so many different styles of beer out there that there is literally something for everyone. While the craft beer industry in Thailand is still new and emerging, we are seeing a rapidly increasing number of styles making their way into the country and onto the shelves of bars around the country.
With more styles comes more choice, and according to psychologist Barry Schwartz, this may not be the best thing for our overall happiness. Schwartz suggests that as the amount of choice increases, the overall happiness with our choices will decrease if the number of items available goes beyond a certain point. If you have ever been to a bar with a huge selection of beer and had no idea what the majority of the beers are, chances are high that you will simply guess and may not be as happy with the beer as you would like.
Sure, it will taste good but the knowledge that you could have possibly picked better may reduce your overall enjoyment of the beer. Now, we aren’t saying choice is a bad thing, it’s just that too much choice can cause problems at times. For example, how do you know you’re going to like an Eisbock or a Marzen beer if you don’t really know what they are?
The most obvious answer is to simply try them. While this is certainly doable, many of us don’t have the income to be able to do this, and we may end up disappointed in our choice. The more efficient way to learn about beer, pick styles and find beer you’ll enjoy more is to use a style finder. Over at CraftBeer.com, they have developed a great tool that can help you learn more about beer and find styles that you may enjoy.
The Craft Beer Style Finder
If you are looking for a new style of beer, this is a great tool that you can use to launch your next exploration. Load up the craftbeer.com Style Finder and you are presented with three sliders:
- Color – covers the color spectrum for beer, the left side of the slider is for lighter beer while the left for darker.
- Bitterness – covers how bitter the beer is. To the left is lower bitterness while the right is more bitter.
- Alcohol – covers how much alcohol is in the beer. To the left is a lower percentage while the right is higher.
Try playing around with the sliders and you will notice that the beers that border the slider are changing based on what you have selected. If you are looking for a new style of beer, try thinking of beer styles you currently like. For example, I love stouts, so I slide color to the right, bitterness to the left a bit and alcohol to the right a tiny bit.
The beers suggested have the characteristics you prefer, and to narrow it down even more, try ticking some of the tastes and characteristics to the right of the sliders. For example, I ticked: Hoppy and Chocolate and was presented with two styles of beer: Robust Porter and American Brown Ale.
Hover over any of the beers and you get a brief write up about the style, clicking on it will open a page with even more info. Here you will see suggested serving glass and temperature along with some more info about the style, food pairings and even a few examples.
This info can be a great way to help you find new styles of beer you like, and learn more about them so the next time you are ordering a beer, you can select a beer that you know you will likely enjoy.
Give the Style Finder a go today and let us know if you have found any new styles of beer you enjoy!
Wish of the week
When one mentions Mexico, the first thought most people have will be something along the lines of the food, tequila and Corona. This mexican lager is one of the most popular beers in the world, and on a hot day with a slice of lime makes for one decently refreshing drink. While ok by itself, one of the best ways to enjoy Corona is to pair it with the tequila. Try this next time you are looking for a summer drink:
- Mix two limes worth of juice with an equal amount of simple syrup (1 part sugar to 1 part water, simmered for a few minutes).
- In a Boston Shaker, or glass if you don’t have one, mix 1.5 ounces tequila with .5 ounce Curacao/Triple Sec or Grand Marnier with the same amount of the lime mix you just made.
- Put the whole mixture into a blender and blend until smooth.
- Pour the mix into a large glass. Look for fishbowl glasses, they need to be big enough to hold the margarita and a beer.
- Take a Coronita, open it and tip it upside down into the glass.
Just be careful, because these are quite strong.